Ingeniería Inversa · 9 Capas · Marzo 2026

AWS
re:Invent

La conferencia cloud más grande del mundo. Las Vegas, Nevada. $123-150M revenue. Fundado en 2012 por Andy Jassy. Diseccionado capa por capa para Expo Venezuela 2026.

Asistentes
60,000+
Las Vegas 2025 · 190+ países
Revenue
$123M+
2025 · Tickets + Sponsors
Empleados AWS
100K+
Global · 30+ regiones
Sponsors
400+
6 tiers · Emerald to Showcase
Años
14
Fundado 2012 · Andy Jassy
Modelo de Revenue
Revenue Estimado por Año
Revenue Split
Revenue Bars
2019
$90M
2022
$105M
2023
$115M
2025
$135M
Portafolio Global
AWS Summit DC
Washington, DC
15K
AWS Summit NYC
New York City
10K
AWS re:Inforce
Security Conference
10K
re:Invent Las Vegas
Las Vegas, Nevada
60K
Ticket Tiers
Full Conference Pass
$2,099
5 days, 1900+ sessions, expo, re:Play
Bootcamp Add-On
$600
4-8h intensive, hands-on labs
Group Discount
-$150/pass
10+ tickets, 1 free per 10
Sponsor Pass
$1,949
Conference access, discounted
Booth Staff Pass
$1,199
Expo only, booth access
Virtual Pass
GRATIS
Keynotes livestream, on-demand
Contexto
AWS Revenue
$132B annual AWS revenue. re:Invent representa <0.1% del costo pero tiene un impacto masivo en pipeline de ventas y adopción de servicios.
Canales de Adquisición
Canales de Adquisición
Funnel de Conversión
Awareness — AWS base 190+ países → 10M+ impresiones
Interest — Save the Date + Pre-registro → Millions in pipeline
Consideration — Early bird + session catalog → Nurturing sequences
Purchase — Full Conference Pass → 60,000+ asistentes
Loyalty — Heroes + Community Builders → Year-round engagement
Quotes
“Build the future with us at AWS re:Invent”
— AWS Events
“Learn new skills, take home proven strategies, make lifelong connections”
— re:Invent Landing Page
“Save the date — November 30 - December 4, 2026”
— AWS re:Invent 2026
Estructura Landing Page
01 Hero: Save the Date + CTA Register
02 Social proof: 60K+ attendees, 1900+ sessions, 3500+ speakers
03 Keynotes: Matt Garman, Swami, Werner Vogels, Peter DeSantis
04 Content tracks: AI/ML, Security, Compute, Storage, etc.
05 Experience zones: Expo Hall, AWS Village, re:Play
06 Sponsors: Emerald to Showcase tiers
07 CTA: Register + Plan your trip
Programa de Embajadores
AWS Heroes
Community Experts
Recognized community experts with early access to services, keynote invites, and content creation support.
Community Builders
Emerging Builders
Emerging builders with a pathway to Hero status. Exclusive resources, networking, and mentoring.
APN Ambassadors
Partner Tech Experts
Partner technology experts and content creators driving adoption through their organizations.
Plataforma Tecnológica
AWS Dogfooding — Plataforma 100% Propia
Built entirely on AWS services
Registration, app, streaming, email — all AWS. The event IS a showcase of their own products. Every piece of technology used at re:Invent runs on AWS infrastructure.
Core Tech Stack
🎫
Custom Registration
registration.awsevents.com
📱
AWS Events App
iOS + Android (Mobiquity)
🎥
Elemental MediaLive
Livestream 2M+ viewers
📧
Amazon SES + Pinpoint
Email segmentado
☁️
CloudFront + S3
CDN + On-demand content
🔗
DynamoDB + Lambda
Serverless backend
Infraestructura Evento
Conectividad
WiFi 60K+ devices
Enterprise-grade network supporting 60,000+ simultaneous devices across multiple venues.
Networking
PeerTalk Networking
Structured conversations matching attendees by role, interest, and goals for meaningful connections.
Gamificación
DeepRacer
ML gamification competition where attendees train reinforcement learning models to race autonomous cars.
Networking Methodology
PeerTalk
Structured networking program matching attendees by interest and role
Dev Chats
20-min trending topics with small groups and AWS experts
Meetups
Industry + technology themed gatherings throughout the week
Attendee Journey
📧
Save the Date
6-8 meses antes
Subscribe for updates
📱
Registro + App
Compra pass $2,099
Descarga AWS Events app
🎫
Check-in
Badge RFID
Venue orientation, Expo Hall
🎤
5 Días de Contenido
Keynotes, 1900+ sesiones
Workshops, GameDay
🌐
Post-Evento
On-demand 48h
Best of re:Invent, save the date
re:Play Party
Evento de Cierre
La fiesta más legendaria de la tecnología
Qué es
Festival de cierre, dodgeball, laberinto, silent disco, lounges
Por qué funciona
FOMO masivo en redes, genera contenido viral, cierra la semana con energía
Viral
Miles de fotos/videos compartidos = marketing gratuito
Startup Programs
Startups en re:Invent
AWS Activate
$100K credits for startups
Free credits, technical support, and training for early-stage startups building on AWS.
Impact Accelerator
$30M for underrepresented founders
Dedicated funding and resources for underrepresented founders in tech.
Startup Loft
Dedicated space at re:Invent
Exclusive area for startups with mentoring, workshops, and investor matching.
Ecosistema de Sponsors
Sponsors por Sector
Total Partners
400+
sponsors, +20% YoY
Valor para Sponsors
Visibilidad
Keynote mentions, venue branding, app listing
Brand presence across venues, keynotes, digital properties, and the official event app.
Leads
Badge scanning, lead gen, pipeline
Direct access to 60K+ decision-makers with badge scanning and lead retrieval tools.
Content
Lightning Theater $25K, Receptions $110-135K
Sponsor-led sessions, theater presentations, and exclusive networking receptions.
ROI
Economic Impact
$100M+ economic impact Las Vegas. 60K+ decision-makers from 190+ countries. Massive pipeline generation for sponsors.
Ciclo Anual de Comunidad
YEAR-ROUND
AWS Summits — 15-20/año, gratuitos, globales
ANUAL
re:Inforce — Seguridad, $1,100, 10K+
ANUAL
Best of re:Invent — Virtual, gratuito, recap
NOVIEMBRE-DICIEMBRE
re:Invent — Flagship, 60K+, Las Vegas
TODO EL AÑO
Heroes + Community Builders + User Groups
Programas de Comunidad
AWS Heroes
Recognized Community Experts
Multiple categories including Machine Learning, Serverless, Data, Security. Early access, speaking opportunities, and direct AWS connections.
Community Builders
Emerging Builders
Pathway to Hero status. Exclusive resources, mentoring, content amplification, and networking with AWS teams.
Content Strategy
📝
AWS Blog
Technical content, service updates, partner stories
▶️
YouTube/Twitch
Keynotes live, sessions on-demand, 2M+ viewers
📊
Skill Builder
Continuous learning platform, certification challenges
📬
Email Nurture
Segmented campaigns, personalized recommendations
Crecimiento Histórico
Crecimiento de Asistentes
Números Clave
190+
Países representados
1,900+
Sesiones
3,500+
Speakers
500+
Anuncios
Media Coverage
Press & Media
Global Media Coverage
Insights para Expo Venezuela 2026
INSIGHT 01
El modelo “conferencia educativa que vende” — re:Invent es un motor de ventas disfrazado de evento educativo. Cada sesión, taller y keynote empuja adopción de AWS.
→ Posicionar Expo VE como “donde aprendes a hacer dinero en internet”
INSIGHT 02
Pricing escalonado con opción virtual gratuita — $2,099 presencial, virtual GRATIS. Crea accesibilidad sin devaluar el evento principal.
→ Pass VIP $150-200, General $50-80, Estudiante $25-35, Virtual GRATIS
INSIGHT 03
Zonas temáticas dentro del venue — 6+ venues en Las Vegas, cada uno con su identidad y programación especializada.
→ Crear 6 zonas: Expo, Keynotes, Workshops, Networking, Startups, Gaming
INSIGHT 04
Contenido 40% hands-on — 7 formatos de sesión, workshops los más valorados. La gente quiere hacer, no solo escuchar.
→ Talleres prácticos: “Crea tu tienda Shopify en 2h”, “Lanza tu primera campaña Meta Ads”
INSIGHT 05
La fiesta legendaria (re:Play) — FOMO masivo, contenido viral, cierra la semana con energía que perdura en redes.
→ “Digital Night”: DJ venezolano, gaming zone, VR, premiación, photo moments
INSIGHT 06
Programas de diversidad como motor — ABWG, Impact Accelerator, We Power Tech generan goodwill y cobertura mediática.
→ Becas “Mujeres Digitales” 200 passes, “Interior del País” subsidio transporte
INSIGHT 07
Sponsors como aliados, no solo pagadores — 400+ sponsors en 6 tiers crean contenido, lideran sesiones, aportan valor real.
→ Paquetes Diamante $10-15K, Oro $5-8K, Plata $2-3.5K, Bronce $500-1.5K
INSIGHT 08
App del evento — AWS Events app con session planning, shuttle tracking, networking, y real-time updates.
→ Usar Whova/Swapcard, presupuesto $2-5K/año
INSIGHT 09
Comunidad year-round — Summits, Heroes, User Groups, email nurture mantienen el engagement 365 días al año.
→ Meetups mensuales, webinars, WhatsApp community, podcast, embajadores
INSIGHT 10
Contenido post-evento = marketing — On-demand gratis, Best of re:Invent, slides. El contenido sigue vendiendo el evento siguiente.
→ Grabar TODO, YouTube en 2 semanas, clips TikTok/Reels, blog recaps
Qué Replicar para Expo Venezuela 2026
REPLICAR #1
Pricing escalonado con opción virtual gratuita
Super Early Bird → Early Bird → Regular → Last Minute → Sold Out. Virtual GRATIS como funnel. Cada tier sube de precio, creando urgencia y accesibilidad simultáneamente.
REPLICAR #2
Contenido 40% práctico (workshops hands-on)
Talleres con entregable concreto. “Crea X en 2 horas.” El asistente se lleva algo real: una tienda, una campaña, un bot, un landing page funcional.
REPLICAR #3
Evento de cierre “Digital Night”
10-15% del presupuesto. Memorable, viral, genera FOMO para el próximo año. DJ, gaming, VR, premiación, photo moments. El contenido compartido = marketing gratuito.
REPLICAR #4
Programa de embajadores regionales
AWS Heroes model. 20-30 líderes en diferentes ciudades. Tickets VIP a cambio de promoción. Contenido co-creado. Comunidad year-round.
REPLICAR #5
Startup pitch competition
“Expo Digital Battle” con inversores reales. Medir y publicar deals cerrados post-evento. Genera cobertura mediática y atrae al ecosistema startup.