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1,414 líneas · IA · Marzo 2026

UX Architecture Report — Expo Negocios Digitales Venezuela 2026

Agent 4: UX/UI Research & Architecture Designer

Date: 2026-03-20

Status: COMPLETE

Executive Summary

This document defines the complete information architecture and UX design system for:

1. The Expo Negocios Digitales Venezuela 2026 Mobile App (iOS + Android)

2. The 7-page marketing website

Research covered Web Summit, Grip Events, Brella, Whova, Swapcard, Hopin/RingCentral Events, Bizzabo, vFairs, and EventMobi. Key design decisions are shaped by Venezuela-specific constraints: intermittent internet, dollar economy, high mobile usage, and WhatsApp as the primary communication channel.

1. Competitive Analysis Matrix

DimensionWeb SummitGrip EventsBrellaWhovaSwapcardHopin/RCEventMobi
|-----------|------------|-------------|--------|-------|----------|----------|-----------|

App Store Rating~4.2~4.4~4.34.8 (233K ratings)4.6 (706 ratings)~4.0~4.5
Onboarding Steps4–5 steps3–4 steps3 steps3–4 steps4 steps3 steps3–4 steps
Matchmaking EngineAlgorithmicAI (gold standard)Intent-based AIBasic interest matchAI "Sherlock"Proximity/areaInterest tags
QR/BadgeYesYes (lead scan)NoYes (card scan)Yes (contactless check-in)NoYes
Offline ModePartialYesPartialYesNoNoPartial
Exhibitor DirectoryBasicAdvanced (monetized)NoYesAdvanced (marketplace)Booth-basedBasic
GamificationNoNoNoBasicNoNoYes (challenges)
Digital PassportNoNoNoNoNoNoNo
Meeting SchedulerBasicAdvanced (hosted buyer)AdvancedBasicBehavior-basedNoBasic
Floor Plan/MapNoYes (interactive)NoBasicNoNoYes
Live StreamExternal linkNoNoNoNoYes (native)No
ChatYesNoYesYesYes (P2P + video)YesYes
Spanish LanguageNoNoNoNoNoNoNo
Offline-First ArchitectureNoPartialNoNoNoNoNo
Bandwidth OptimizationNoNoNoNoNoNoNo

Top Praised Features Across All Apps

1. Personalized agenda / session bookmarking (every app, top complaint when missing)

2. Attendee profiles with enough detail to qualify connections before reaching out

3. One-tap meeting requests directly from profiles

4. Push notifications for schedule changes and session reminders

5. Post-event access to slides, recordings, and contacts

Top Complaints Across All Apps

1. Notifications arriving late or not at all

2. Forced registration before browsing (kills early adoption)

3. Poor offline behavior — app breaks without connectivity

4. Accessibility failures (no zoom, small text, low contrast)

5. QR scanning that requires internet connection to validate

6. Matchmaking suggestions that feel random rather than relevant

7. Profile editing locked on mobile (desktop-only)

8. Floor maps that are static images, not interactive

Critical Gap in the Market

No major event app is designed for Latin American infrastructure realities. Every competitor assumes reliable 4G/5G, Stripe-compatible payments, and English-first UX. Our app wins by being the only one built offline-first for the Venezuelan market while matching the feature depth of Whova and the matchmaking sophistication of Grip.

2. Top UX Patterns to Adopt

Pattern 1: Progressive Profile Building

Source: Brella, Swapcard

Principle: Collect only name + email at registration. Build the rest of the profile in context — ask for interests while browsing the schedule, ask for company info when claiming an exhibitor pass.

Application: Our onboarding must be completable in under 90 seconds. Additional profile data is collected progressively through in-app prompts tied to actions.

Pattern 2: "Today View" as Home Screen

Source: Web Summit, Whova

Principle: The home screen is not a dashboard of features — it is "what is happening RIGHT NOW and what should I do next." Time-sensitive content drives retention.

Application: Home screen shows: Live Now → Up Next → My Schedule for Today → Passport Progress. Not a menu of features.

Pattern 3: Connection Before Conversation

Source: Grip, Brella

Principle: The highest-quality meetings are pre-scheduled, not spontaneous hallway conversations. The app must make scheduling feel inevitable, not awkward.

Application: Every exhibitor profile and every attendee profile has a prominent "Request Meeting" button that immediately shows available time slots.

Pattern 4: Gamification as Navigation

Source: EventMobi, vFairs

Principle: Gamification challenges guide attendees to exhibits and sessions they would have missed. It is not just engagement — it is wayfinding.

Application: Digital Passport stamps are the primary navigation system for the Expo floor. The stamp collection IS the exhibitor directory.

Pattern 5: Offline-First Data Architecture

Source: Grip (partial implementation)

Principle: All critical content (schedule, exhibitor list, maps, passport stamps) must be cached locally on first app open. QR scanning must work without server round-trips.

Application: Full schedule and exhibitor data synced on app open. QR validation uses local cryptographic verification. Only meeting requests and chat require active connectivity.

Pattern 6: Social Proof Integrated Into the UX

Source: None of the competitors do this well — this is our differentiator

Principle: Every screen should show some form of social proof: "47 people are attending this session," "This exhibitor has been visited by 312 attendees today," "12 people have your same interests."

Application: Embed live counters throughout the app. Leaderboard for passport completion. "Trending exhibitors" section on home screen.

Pattern 7: WhatsApp as the Primary Share Layer

Source: Latin American market behavior — not copied from any competitor

Principle: Every connection, every meeting confirmation, every QR stamp should have a "Share on WhatsApp" option. This drives organic word-of-mouth that no push notification can replicate.

Application: WhatsApp share buttons on: profile QR codes, passport milestone badges, session bookmarks, and meeting confirmations.

3. Mobile App: Complete Screen Map

Architecture Overview

``

EXPO NEGOCIOS DIGITALES APP

│

├── ONBOARDING (first-time only)

│ ├── Splash Screen

│ ├── Language Selection

│ ├── Welcome / Value Prop (3-card swipe)

│ ├── Registration / Login

│ ├── Profile Setup — Step 1: Identity

│ ├── Profile Setup — Step 2: Professional Info

│ ├── Interest Selection (tag cloud)

│ └── Passport Activation / QR Badge Reveal

│

├── BOTTOM NAVIGATION (5 tabs)

│ ├── Home (Today View)

│ ├── Explore (Agenda + Map)

│ ├── Passport (Digital Stamps)

│ ├── Network (Matchmaking)

│ └── Profile (My Account)

│

└── OVERLAY / MODAL SCREENS

├── QR Scanner

├── Live Stream Player

├── Meeting Scheduler

├── Notification Center

└── Night Summit (VIP gate)

`

ONBOARDING FLOW (8 screens)

Screen O-1: Splash Screen

Screen O-2: Language Selection

Screen O-3: Welcome / Value Proposition (swipeable cards)

Screen O-4: Registration / Login

Screen O-5: Profile Setup — Step 1: Identity

- Nombre completo (required)

- Foto de perfil (optional — camera or gallery — skip available)

- ¿Cómo participas? (radio): Visitante | Expositor | Ponente | Prensa | Patrocinador

Screen O-6: Profile Setup — Step 2: Professional Info

- Empresa / Organización (required)

- Cargo / Rol (required)

- LinkedIn URL (optional)

- País de origen (dropdown)

Screen O-7: Interest Selection

- E-Commerce | Inteligencia Artificial | Fintech | Blockchain | Web3 | Marketing Digital | Ciberseguridad | IoT | Big Data | 5G / Telecom | Emprendimiento | Inversión | Tokenización | Innovación | Startups | Gobierno Digital | Educación Digital | Exportación Digital

Screen O-8: Passport Activation

TAB 1: HOME (Today View)

Screen H-1: Home Dashboard

Layout: Vertical scroll, card-based

Section 1: Live Now (sticky at top when sessions are live)

Section 2: Próximamente

Section 3: Mi Agenda de Hoy

Section 4: Pasaporte — Progreso

Section 5: Stands en Tendencia

Section 6: Conexiones Sugeridas

Section 7: Recordatorios

Bottom persistent element: QR Scanner FAB (floating action button, bottom center between tabs)

TAB 2: EXPLORE (Agenda + Map)

Screen E-1: Explore Hub

Screen E-2: Agenda View

Filter bar (horizontal scroll):

Session list (grouped by time block):

Conflict detection: If user tries to bookmark a session that conflicts with an existing bookmark: inline warning "Ya tienes [Session X] a esta hora. ¿Reemplazar?" with options.

Session Detail Screen (E-3):

Screen E-4: Interactive Map

TAB 3: PASAPORTE DIGITAL

Screen P-1: Passport Cover

Screen P-2: Stamp Collection Grid

Screen P-3: Rewards & Milestones

- 10 stamps: "Acceso a zona de café VIP [Día 1]"

- 25 stamps: "Entrada a sorteo de [Premio X]"

- 35 stamps: "Bolso ejecutivo Expo Negocios"

- 45 stamps: "Cena de networking exclusiva [Noche Sábado]"

- 50 stamps: "Premio Grand Tour — Nominado a Mejor Visitante del Año"

Screen P-4: Leaderboard

TAB 4: NETWORK

Screen N-1: Network Home

Section 1: Matchmaking Sugerencias

Section 2: Mis Conexiones

Section 3: Solicitudes Pendientes

Section 4: Reuniones de Hoy

Screen N-2: Attendee Profile

Screen N-3: Meeting Scheduler

Screen N-4: Chat

Screen N-5: Exhibitor Network View

TAB 5: PROFILE

Screen PR-1: My Profile

Screen PR-2: Edit Profile

Screen PR-3: Settings

- Session reminders (15 min before)

- Meeting requests

- Connection requests

- Leaderboard position changes

- Expo announcements

OVERLAY SCREENS

Screen OV-1: QR Scanner

- Stand QR → stamps passport + shows exhibitor profile

- Attendee QR → shows attendee profile with Connect option

- Ticket QR → validates entry at door

Screen OV-2: Live Stream Player

Screen OV-3: Notification Center

- Sesiones: "Tu sesión 'IA en E-Commerce' comienza en 15 minutos"

- Reuniones: "Carlos Martínez confirmó tu reunión de las 3:00 PM"

- Red: "Tienes 3 nuevas solicitudes de conexión"

- Expo: "Anuncio del organizador: cambio de sala para [Speaker]"

Screen OV-4: Night Summit (Cumbre Nocturna)

Gate screen (shown to non-VIP users):

Unlocked screen (VIP ticket holders only):

4. Key User Flows (Step-by-Step)

Flow 1: New Attendee — Discovery to Ticket Purchase to App Download

`

Step 1: Discovery

Step 2: Interest

Step 3: Ticket Selection

Step 4: Checkout

Step 5: Post-Purchase Email (automated, within 2 minutes)

Step 6: App Download

Step 7: Pre-Event Engagement (days/weeks before Oct 2)

`

Flow 2: Exhibitor — Application to Stand Profile to Lead Management

`

Step 1: Outreach / Discovery

Step 2: Application Form (website)

Step 3: CRM Processing (internal)

Step 4: Stand Profile Setup (app — post-contract)

Step 5: Lead Capture During Event

Step 6: Post-Event Lead Management

`

Flow 3: Attendee at Event — Check-In to Passport Completion

`

Step 1: Arrival at CC Líder

Step 2: Check-In

Step 3: Orientation

Step 4: First Stand Visit (Passport Stamp Collection)

Step 5: Networking

Step 6: Pre-Scheduled Meeting

Step 7: Session Attendance

Step 8: Passport Milestone

Step 9: Day End

"Hoy: 12 sellos | 3 reuniones | 2 sesiones | 8 conexiones. Mañana: 3 sesiones guardadas."

`

Flow 4: Sponsor — Contract to ROI Dashboard

`

Step 1: Pitch Delivery

Step 2: Contract & Asset Upload

Step 3: Digital Presence Goes Live

Step 4: During Event

- Logo impressions (website + app)

- QR scans of sponsor landing page

- Session attendee count (if sponsor owns a session)

- Leads captured (if sponsor has a stand)

- App engagement: profile views, website clicks

Step 5: Post-Event Report (automated, within 72 hours)

`

5. Component Hierarchy (Navigation Structure)

`

APP ROOT

│

├── [GATE] Not authenticated → Onboarding Flow

│

└── [AUTHENTICATED] Main App

│

├── Header (persistent across all tabs)

│ ├── Event logo (left)

│ ├── Day indicator: "DÍA 1 | Viernes 2 Oct" (center, during event)

│ ├── Bell icon + unread badge (right)

│ └── [TAP BELL] → Notification Center overlay

│

├── Bottom Tab Navigation

│ ├── Tab 1: Inicio (house icon)

│ │ └── Home Dashboard (H-1)

│ │ ├── → Session Detail (E-3)

│ │ ├── → Exhibitor Profile (N-5)

│ │ ├── → Live Stream Player (OV-2)

│ │ └── → Network tab (N-1)

│ │

│ ├── Tab 2: Explorar (compass icon)

│ │ ├── Explore Hub (E-1) — Agenda/Map toggle

│ │ ├── Agenda View (E-2)

│ │ │ └── → Session Detail (E-3)

│ │ │ ├── → Speaker Profile

│ │ │ ├── → Live Stream (OV-2)

│ │ │ └── → Calendar export

│ │ └── Interactive Map (E-4)

│ │ └── → Exhibitor Profile (N-5)

│ │

│ ├── Tab 3: Pasaporte (stamp/passport icon)

│ │ ├── Passport Cover (P-1)

│ │ │ ├── → My QR Code (full screen)

│ │ │ └── → Leaderboard (P-4)

│ │ ├── Stamp Collection (P-2)

│ │ │ └── → Map (E-4) with stand highlighted

│ │ └── Rewards (P-3)

│ │ └── → Prize redemption QR

│ │

│ ├── Tab 4: Red (network nodes icon)

│ │ ├── Network Home (N-1)

│ │ │ ├── → Attendee Profile (N-2)

│ │ │ └── → Meeting Scheduler (N-3)

│ │ ├── Attendee Profile (N-2)

│ │ │ ├── → Meeting Scheduler (N-3)

│ │ │ └── → Chat (N-4)

│ │ ├── Meeting Scheduler (N-3)

│ │ ├── Chat (N-4)

│ │ └── Exhibitor Network View (N-5)

│ │

│ └── Tab 5: Perfil (person icon)

│ ├── My Profile (PR-1)

│ │ └── → Edit Profile (PR-2)

│ └── Settings (PR-3)

│ └── → Night Summit (OV-4) [VIP gate]

│

├── FAB (floating, center of nav bar)

│ └── QR Scanner (OV-1)

│ ├── → Stand scan → Passport stamp + Exhibitor Profile

│ ├── → Attendee scan → Attendee Profile

│ └── → Ticket scan → Entry validation (staff only)

│

└── Admin / Staff Mode (separate role — same app)

├── Ticket validation scanner

├── Lead capture for exhibitors

├── Prize redemption validator

└── Announcement push sender

`

6. Website Sitemap + Page-by-Page Content Briefs

Website Structure

`

www.exponegociosdigitales.com

│

├── / → Home

├── /congreso → Congreso

├── /cumbre-nocturna → Cumbre Nocturna

├── /patrocinadores → Patrocinadores (Sponsors)

├── /expositores → Expositores (Exhibitors)

├── /medios → Medios (Press / Media)

├── /contacto → Contacto

│

└── FUNCTIONAL PAGES (not in main nav)

├── /tickets → Ticket checkout

├── /app → App download landing

├── /registro → Attendee registration

├── /politica-privacidad → Privacy Policy

└── /terminos → Terms of Service

`

PAGE 1: Home (/)

Primary Conversion Goal: Drive ticket purchase (general attendee) and exhibitor/sponsor inquiry

Hero Section:

Section 2: Social Proof / Authority Bar

Section 3: Speakers Teaser

Section 4: The 4 Zones

Section 5: Ticket Tiers (Pricing)

Section 6: Why Attend (Benefits)

1. Networking de alto nivel con los mejores del sector

2. Conocimiento de vanguardia: IA, Web3, Fintech, 5G

3. Matchmaking B2B para cerrar alianzas reales

4. Pasaporte Digital gamificado (unique to this event)

5. Cumbre Nocturna exclusiva (VIP experience)

6. Acceso a VOD — revive cada sesión post-evento

Section 7: Testimonials / Social Proof (pre-launch state)

Section 8: Sponsors Teaser

Section 9: App CTA Section

Section 10: Newsletter / Early Access

Section 11: Final CTA

SEO:

PAGE 2: Congreso (/congreso)

Primary Conversion Goal: Sell Congreso tickets (Estándar $65, Intermedio $90, VIP $150)

Hero Section:

Section 2: Congreso Format Explainer

- Foros (3): "Grandes debates de industria con paneles de expertos"

- Seminarios (6): "Formación intensiva en bloques temáticos de 2 horas"

- Conferencias (9): "Visiones de futuro de líderes que están cambiando el mundo"

Section 3: Topics / Tracks

E-Commerce | Inteligencia Artificial | Fintech | Blockchain & Web3 | Marketing Digital | Telecom & 5G | IoT | Big Data | Ciberseguridad | Tokenización de Activos

Section 4: Speakers

Section 5: Agenda Preview

- Viernes 2 Oct | Sábado 3 Oct | Domingo 4 Oct

- Each day: Time | Session title | Speaker | Room

Section 6: Venue — El Auditorio

Section 7: Ticket Comparison (Congreso-focused)

SEO:

PAGE 3: Cumbre Nocturna (/cumbre-nocturna)

Primary Conversion Goal: Upgrade to VIP ticket | Create FOMO for non-VIP

Design approach: This page is DIFFERENT from the rest of the site. Darker, more exclusive aesthetic. Gold accents over the usual purple. Minimal text. Maximum atmosphere.

Hero Section:

Section 2: The Experience

- Tokenización de Activos: La frontera de los negocios del futuro

- Networking de élite en formato gala

- Cocktail de bienvenida + música en vivo

- Momentos que se convierten en alianzas

Section 3: The Guest List (anonymized, aspirational)

Section 4: Scarcity / Countdown

Section 5: The Upgrade CTA

SEO:

PAGE 4: Patrocinadores (/patrocinadores)

Primary Conversion Goal: Drive sponsor inquiry form submission (closed deals happen offline)

Hero Section:

Section 2: ROI Framing (Neuro-selling)

- "Si el 1% de 20,000 asistentes se convierte en cliente..."

- Slider: Average customer value ($500 / $2,000 / $5,000 / $10,000)

- Output: "Tu ROI estimado: [X]x sobre tu inversión en patrocinio"

Section 3: Sponsor Packages

- Diamond ($30,000 × 3): [Full benefit list — largest on page]

- Platinum ($15,000 × 10): [Benefit list]

- Gold ($5,500 × 20): [Benefit list]

- Logo placement (size varies by tier)

- Stage presentation time

- Dedicated push notification to all attendees (Diamond/Platinum)

- Stand space in Expo

- App banner advertising

- VIP Cumbre tickets (varies)

- Post-event VOD pre-roll (varies)

- ROI dashboard access

Section 4: Why This Audience

- 65% decision makers or owners

- Industries: Fintech, E-commerce, Retail, Government, Education, Media

- Countries represented

- Average company size

Section 5: Sponsor Inquiry Form

SEO:

PAGE 5: Expositores (/expositores)

Primary Conversion Goal: Drive stand inquiry form submission

Hero Section:

Section 2: Why Exhibit

- "¿Cansado de pagar por publicidad que nadie recuerda?" → "Aquí, 20,000 personas visitan TU espacio."

- "¿Difícil llegar a decisores de empresas?" → "El 65% de nuestros asistentes son fundadores, directores o gerentes."

- "¿Leads de baja calidad?" → "El Digital Passport obliga a los asistentes a visitar tu stand. Leads activos, no pasivos."

Section 3: Stand Packages

- Oro — 4×5m VIP ($15,900): Best location, corner stand, premium visibility

- Plata — 2×3m ($7,350): Prime aisle location

- Bronce — 2×2m ($3,200): Standard location

- Profesionales — 1×1m ($1,350): Entry-level, ideal for solo entrepreneurs

Section 4: The Digital Passport Advantage

Section 5: What's Included in Every Stand

- Perfil de empresa en la app (visible por todos los asistentes pre-evento)

- QR de Pasaporte Digital (genera tráfico garantizado)

- Sistema de captura de leads vía QR scan

- Reporte post-evento: visitantes, leads, scans

- Badge digital para miembros del equipo expositor (hasta X personas)

- Acceso al área de Ruedas de Negocios

Section 6: Exhibitor Inquiry Form

Section 7: FAQ

- ¿Qué incluye la construcción del stand? (básico — detalles con el equipo)

- ¿Puedo compartir mi stand con otra empresa? (consultar)

- ¿Cuándo se confirman las ubicaciones de los stands?

- ¿Qué métodos de pago aceptan?

- ¿Hay descuentos para múltiples stands?

SEO:

PAGE 6: Medios (/medios)

Primary Conversion Goal: Accreditation form submission | Media partnership agreement

Hero Section:

Section 2: Press Kit

Section 3: Story Angles (Editorial Hooks)

1. "El evento tecnológico que Venezuela esperaba: 20,000 personas en un congreso de innovación"

2. "Tokenización de activos: la próxima frontera del negocio digital en Latinoamérica"

3. "El Digital Passport: la gamificación que reinventa el networking en eventos presenciales"

4. "Los 20 ponentes que van a redefinir cómo hacemos negocios en 2026"

Section 4: Accreditation Form

Section 5: Media Partners

SEO:

PAGE 7: Contacto (/contacto)

Primary Conversion Goal: Route inquiries to the right channel; no one bounces from this page

Hero Section:

Section 2: Routing Cards (4 cards with icons)

Section 3: General Contact Form

Section 4: Direct Channels

Section 5: Location Info

SEO:

7. Conversion Funnel Design

The Full Commercial Funnel

`

AWARENESS

│ Instagram/TikTok ads | Google search | WhatsApp shares | PR/media

│ KPI: Cost per landing page visitor

▼

INTEREST

│ Website Home → Congreso → Speaker pages

│ KPI: Time on site, scroll depth, page-to-page navigation

▼

CONSIDERATION

│ Ticket pricing page | Expositor packages | Sponsor packages

│ KPI: Pricing page visits, inquiry form starts

▼

INTENT

│ Checkout initiated | Inquiry form submitted

│ KPI: Cart abandonment rate, form completion rate

▼

PURCHASE / CONVERSION

│ Ticket purchased | Stand contracted | Sponsor signed

│ KPI: Conversion rate by traffic source, revenue by tier

▼

LOYALTY / AMPLIFICATION

│ App download → passport stamps → WhatsApp shares → referral loop

│ KPI: App installs, referral traffic, organic social shares

`

Conversion Architecture by Page Element

Hero Countdown Timer:

Ticket Pricing (VIP first / price anchoring):

"Quedan X cupos" (Scarcity counter):

Institutional Logo Wall:

ROI Calculator (Sponsors/Exhibitors):

WhatsApp CTA on every commercial page:

Digital Passport Section on Exhibitor page:

Night Summit Locked Gate (for non-VIP website visitors):

8. Venezuela UX Considerations

8.1 Connectivity Constraints

The Reality: Venezuelan internet averages 5–15 Mbps (vs. 100+ Mbps in comparable events' home countries). Event venues may have concentrated demand on a single ISP. Power outages and network drops occur without warning.

Design Responses:

ProblemSolution
|---------|----------|

App breaks offlineOffline-first architecture: entire schedule, exhibitor list, map, and passport stamps cached locally on first launch
QR scanning fails without serverCryptographic offline QR validation — signed QR codes validated locally, synced to server when reconnected
Live stream buffers constantly5 quality tiers in the player (Auto / 720p / 480p / 360p / 240p). 240p = 250kbps, usable on 2G
Profile photos slow to loadProgressive image loading; compress all profile photos server-side to max 60KB
Chat fails without connectivityQueue messages locally; send when connected. Show "pending" state honestly
Exhibitor profiles fail to loadCache exhibitor data during onboarding or Wi-Fi sync; serve from cache first

Offline-first data priority (what to cache first):

1. Full schedule and agenda (smallest file size, highest usage)

2. Exhibitor list and profiles (medium size — compress images)

3. Interactive map (SVG-based, not raster images — tiny file size)

4. My schedule and bookmarks (local only, synced to cloud)

5. Passport stamps (local transaction, signed and timestamped, syncs when online)

6. Networking suggestions (cached batch, refreshed when online)

8.2 Payment Processing Constraints

The Reality: Stripe is not available in Venezuela. PayPal has significant restrictions. The economy is primarily USD-based with Zelle, Pago Móvil (BSF/VES), bank transfer, and cash/crypto as common payment methods.

Recommended Payment Architecture for Website:

MethodUse CaseProvider
|--------|----------|----------|

Tarjeta internacional (Visa/MC)International buyers, diasporaStripe or Adyen via US entity
ZelleVenezuelan locals with US bankManual verification via webhook + admin panel
Pago MóvilVenezuelan locals (VES)Integration with Banesco, Mercantil API
PayPalInternational buyersPayPal API (standard)
Transferencia bancaria (USD)High-value exhibitor/sponsor paymentsManual with confirmation email
Crypto (USDT/BTC)International + tech-savvy localsNOWPayments or CoinGate integration

UX for payment pages:

8.3 WhatsApp-First Communication

The Reality: In Venezuela, WhatsApp is used for everything: business deals, customer service, confirmations, invoices, event coordination. Email open rates are significantly lower. WhatsApp message open rates exceed 90%.

Design Responses:

TouchpointStandard ApproachVenezuela-First Approach
|------------|-------------------|-------------------------|

Lead follow-upEmail sequenceWhatsApp message within 2 hours of form submission
Ticket confirmationEmail with PDFWhatsApp message with ticket image + PDF link
Meeting confirmationIn-app notificationAlso send WhatsApp confirmation
Event remindersPush notificationPush + WhatsApp broadcast (community)
Sponsor/exhibitor contractsDocusign emailWhatsApp link + explanation
Press accreditationEmail replyWhatsApp confirmation

App integration: Every "share" action in the app defaults to WhatsApp (not generic system share sheet, though both are available). WhatsApp Business API integration for automated confirmations.

8.4 Device Distribution

The Reality: Android dominates the Venezuelan market (~85–90% Android, 10–15% iOS). Many users have mid-range or budget Android devices (2–3 GB RAM, older chipsets).

Design Responses:

8.5 Font Size and Accessibility

Context: Swapcard's top complaint from a Spanish-speaking user was the inability to zoom. This is a meaningful signal.

Design Responses:

8.6 Hardware Considerations

QR Scanning: App must use native camera API for QR scanning — no dependency on device-specific QR hardware. Minimum camera spec for reliable scanning: 8MP auto-focus (covered by every Android 8.0+ device).

Badge Printing at Entry: Plan for thermal badge printers (Zebra ZD420 or equivalent). Import 90 days in advance. Plan for 2 backup printers. Printer failure is the #1 point-of-entry bottleneck at events this size.

Wi-Fi at Venue: Negotiate with CC Líder for dedicated event Wi-Fi infrastructure separate from their retail tenant network. Plan for minimum 1 Gbps uplink during streaming sessions. Provide QR code for attendees to connect to event Wi-Fi on arrival.

9. MVP Feature Prioritization

Given the honest assessment in docs/context/HONEST_ASSESSMENT.md and the 6.5-month timeline, the following prioritization applies:

App v1 (Launch by September 1, 2026 — 31 days before event)

Must Ship:

Ship if timeline allows (v1.1, two weeks before event):

Defer to 2027:

Website v1 (Launch by April 18, 2026 — per critical timeline)

Must ship (all 7 pages, but with placeholder content):

Launch criteria:

10. Design System Tokens

Color Palette

`

Primary Gradient: #5B2D8E → #1A73E8 (Purple to Blue — "Domina el Futuro")

Accent: #C0A860 (Gold — for VIP elements, milestones, achievements)

Background Dark: #0A0A14 (Near-black — app primary background)

Surface: #161628 (Dark card surface)

Surface Light: #1E1E3A (Slightly lighter surface for nested cards)

Text Primary: #FFFFFF

Text Secondary: #A0A0C0 (Muted, secondary labels)

Text Tertiary: #606080 (Placeholder text, disabled states)

Success: #22C55E (Stamp earned, connection accepted, payment confirmed)

Warning: #F59E0B (Session conflict, scarcity warning)

Error: #EF4444 (Validation errors, network failures)

Live Red: #FF3B30 (Pulsing "EN VIVO" indicator)

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Typography Scale (Mobile)

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Display: 32sp Bold — Hero titles (home screen welcome)

H1: 24sp Bold — Page titles, session titles

H2: 20sp Semibold — Section headings

H3: 17sp Semibold — Card titles, exhibitor names

Body: 16sp Regular — All body text (minimum for accessibility)

Caption: 14sp Regular — Labels, metadata, timestamps

Micro: 12sp Regular — Fine print, legal, status labels

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Spacing System (8-point grid)

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xs: 4dp

sm: 8dp

md: 16dp

lg: 24dp

xl: 32dp

2xl: 48dp

3xl: 64dp

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Border Radius

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sm: 8dp (buttons, small chips)

md: 12dp (cards)

lg: 16dp (bottom sheets, modals)

full: 9999dp (pills, avatar rings)

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Elevation / Shadow

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Level 1: 0 2dp 4dp rgba(0,0,0,0.3) — subtle card lift

Level 2: 0 4dp 12dp rgba(0,0,0,0.4) — floating cards

Level 3: 0 8dp 24dp rgba(0,0,0,0.5) — modals, bottom sheets

Glow (VIP): 0 0 20dp rgba(192,168,96,0.4) — gold accent elements

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11. Key Decisions Made in This Document

IDDecisionRationale
|----|----------|-----------|

UX-0015-tab bottom navigation (not hamburger menu)Bottom navigation is the mobile standard; hamburger menus hide critical features
UX-002FAB for QR scanner (always visible)QR scanning is the most critical action during the event; must be one tap away always
UX-003Offline-first architecture requiredVenezuela connectivity cannot be assumed; the app must work without internet
UX-004Progressive profile building (not full onboarding before entering)Every additional required field at registration reduces completion by 10–20%
UX-005WhatsApp as primary share mechanism (not generic system share)90%+ of Venezuelan users will share to WhatsApp; optimize for this, not Instagram or email
UX-006Digital Passport as navigation tool (not just gamification add-on)Stamps drive floor traffic; gamification without navigation purpose is decoration
UX-007Leaderboard with current user pinned at bottomEven rank #2,000 wants to see themselves; hiding non-top-100 users kills engagement
UX-008Price anchoring: VIP ticket shown first on all pricing gridsReference price effect — first price seen anchors all subsequent comparisons
UX-009Night Summit page uses different design language (darker, gold accents)Exclusive experiences require a visual environment that signals "this is different"
UX-010Android-first (minimum Android 8.0, < 30MB bundle)85–90% Android market share in Venezuela; must work on budget devices
UX-0115 streaming quality tiers (down to 240p)240kbps streams are required for users on 2G or congested networks
UX-012ROI calculator on Sponsors and Exhibitors pagesMakes value tangible; neuro-selling principle — personalized value beats generic claims

*Document generated by Agent 4 — UX/UI Research & Architecture Designer*

*Output for: Expo Negocios Digitales Venezuela 2026*

*Next step: Agent 2 (Tech Stack) will use this to make framework and infrastructure decisions*

*Related: docs/context/DECISION_LOG.md, docs/context/HONEST_ASSESSMENT.md`*